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After kickstarting the year with the launch of its first title of 2021, Relax Gaming has penned a Powered By Relax agreement with Italian studio Gamshy in a deal that will see it integrate the developer’s innovative offering of video slots.
The Rome-based firm responsible for innovative games such as Tubularium and Toon Cops joins a who’s who of Powered By Relax partners such as Gaming Realms, Quickspin, BTG (Big Time Gaming), and others.
Mutually beneficial partnership:
Commenting on the tie-up, Sales Manager for Gamshy, Giorgio Mikas, said: “This deal is a great move for us both. We’re always looking to expand the reach of our games and Relax helps us do just that and more.
“Their flexibility, speed and openness to collaboration are what attracted our attention and are the qualities that will no doubt see both our businesses gain from this partnership.”
Innovative offering:
Gamshy’s growing stable of HTML5 omnichannel, 2D and 3D games offer a modern gaming experience and are created for a “contemporary demographic,” with 93 percent of its players experiencing their video slots via mobile devices, according to the press release.
The partnership agreement expands the broad selection of high-quality games available to Relax’s clients, with the Estonia-based B2B iGaming provider and aggregator having added top titles from 13 industry-leading suppliers via its Powered By Relax distribution program throughout 2020.
Distributional reach:
Also commenting on the collaboration, Director of Casino Products for Relax Gaming, Shelley Hannah, added…
“Getting Gamshy on-board with their boundary-pushing games adds another string to our bow and offers our customers yet more diversity in content.
“We’re really pleased to bring them onto our platform and provide a distributional reach which will not only raise their profile among top tier operators, but also help drive their business goals.”
Slot drop:
Relax recently dropped its first title of the new year, with its Kluster Krystals Megaclusters the first utilize Big Time Gaming‘s trademarked mechanic. The high volatility video slot includes plenty of features, including avalanches plus symbol upgrades, multipliers, three mini-features, and free spins.
The Finnish supplier now offers its impressive list of partners over 1,500 online casino games, including headline titles from its in-house studios as well as an impressive collection of content aggregated via its Powered By Relax and Silver Bullet partnership programs.
