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After successfully going live in Italy in March this year, Push Gaming, a B2B gaming supplier based in London, UK, has signed a content-distribution agreement with Kaizen Gaming, one of the fastest growing gaming technology companies based in Greece. The agreement includes the official integration of Push Gaming’s games on the Kaizen’s platform for a starting period of 8 weeks.
Goals of the partnership:
With this partnership, Push Gaming officially entered the Greek regulated market and also got the opportunity to offer its latest content to a brand-new audience. Examples of content that will be hosted on the Kaizen’s platform include: Rat King and Razor Shark in addition to classic titles from the firm’s huge portfolio, like Jammin’ Jars.
Kaizen Gaming manages Stoixman, a Greek operator, which means it has the marketing connections Push Gaming is looking for. Furthermore, the provider’s newest entry into one more regulated market will offer a large boost to the firm’s global expansion plans and comes after many “tier-one integrations” with bet365 and Betway along with extra market entries.
Commenting on the partnership, Director of New Business and Markets at Push Gaming, Fiona Hickey, commented: “It’s an incredible achievement to be entering the Greek market so soon after our launch in Italy. Establishing ourselves with the largest gaming operator in the jurisdiction, Kaizen Gaming, is testament to the phenomenal success and global recognition our titles have accrued. We are excited for Greek players to be entertained by our catalogue of hits with the entry serving as a microcosm of the incredible success we have been enjoying in recent years. We look forward to rolling out our titles to more operators within the jurisdiction and seeing the reception our slots receive from players and operators in Greece.”
Improving player commitment:
On the other hand, Kaizen Gaming will enjoy the popularity that comes with combining its portfolio with top content created by Push Gaming that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further strengthen its presence throughout Greece and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.
Also commenting on the partnership, Director of Product, Gaming & Rewards at Kaizen Gaming, Vangelis Dedoulis, added: “Push Gaming’s slots have become synonymous with offering entertainment-focused experiences that have thrilled players around the world. We are excited to be the first operator offering Push Gaming’s titles to our player base in Greece, enhancing our content with their numerous hits and ensuring a rich offering is available to our customers.”
